Adekanmbi Olubayo

Bayo is a transformational leader with a strong passion to add value to the next generation and build a sustainable platform for shared value creation. He is a leading expert in Strategy, Marketing and Analytics, whose career path is an interception of the dual domains of the academia/business world, magic/ logic of customer engagement and creativity/analytics.

Chief Transformation Officer, MTN Nigeria

  • Previously served as General Manager Business Intelligence and Chief Marketing/Strategy Officer.
  • Awarded the prestigious MTN Yello Star award for the conceptualisation of a Customer Value/Risk Management framework, which led to multi-billion naira revenue growth.

A practising Data Scientist who is validated by Kaggle

  • No 1 on the Data Science Dojo In-class Capstone project Leaderboard
    • Top 1% (No 29 out of a total of 7,068 teams) of Data scientists competing on Kaggle Titanic Machine learning survival model
  • Patent owner (United States Patent Office final approval stage) for a Data Science product
    • Social Pricing Recommender algorithm for low income prepaid telecommunication users using uncalled-called numbers modelling (US62400186)
  • Doctoral-level scholar on a combined PhD programme at the City University London and TIAS Business School, the Netherlands
    • Research work on application of Data science algorithm to understand the effect of customer social networks on consumption behaviour in luxury and telecoms industry.
  • Author of The Future is Shared : Sharing Economy and Sharepreneurship in emerging market.

Book Authoured

The Future is Shared

Download Chapter 1 of The Future Is Shared, a research-based book that explores the business logic of multiple big data possibilities in the Sharing Economy ecosystem from a Nigerian perspective.
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